Portfolio Category: Restaurant Marketing

Bar Menu Design

FTW is a top shelf bar serving only the finest spirits, brilliantly mixed to perfection. Their 1950’s theme was both a challenge and so much fun to design. The menu is made to look like a classic 50’s tabloid rag of the day, featuring art and articles based in the era.

Quick Serve Restaurant Digital Menu Boards

Full screen, fully animated digital menu boards with content management system. This project took input from all our departments, including:

Graphic Design – Custom designed graphic layout of product images, labels and pricing
Web Design – Run through an online content management system for easy updates
Motion Graphics – Animated transitions between each screen
Video Production – Steaming pizza and video output files
Marketing – Analysis of key products and descriptions, integrating add-ons and cross product promotions

Digital Menu Boards

Three digital menu boards designed and set up for the new Aegean Cafe, on the corner of Blanshard and Fort, in downtown Victoria, BC. Aegean Cafe has a classic wood interior so we designed the menu graphics to reflect the decor. The screens are nice an bright and positioned effectively for the best visual impact. The middle screen is split in 2 and has a changing graphic area on the right to promote daily features and specials.

Restaurant Marketing Package


Working directly with the owners and executive chef we design a logo and created a branding style that would suit their concept. Once established we carried that design through to their menus, website, exterior signs, table top menus, business cards, promotional cards, gift certificates, rack cards and profile booklets and more. We provided printing options and costs that fit their budget, for all their promotional material and signage. Original Fire also provided photography services to showcase their cuisine, interior and exterior atmosphere.

Now, Il Covo Trattoria is equipped with everything they need to run a successful restaurant.